the perfect baby shower gift

Take the guesswork out of gifting with our curated gift bundles. Bestselling newborn essentials come nestled in a ready-to-gift box with a beautiful complimentary greeting card for a luxuriously soft welcome to the world.

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Snug as a Bub & Co. was born from the desire to create beautiful baby products destined to become much loved heirloom pieces.

My ultimate desire was to use what I learned in my motherhood journey to support and help other mothers...and to do this by creating a soothing experience for bub - because happy bub means sane mum! 

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